Introduction
With over 3.5 billion Google searches conducted each day and a rapidly evolving digital landscape, online presence and visibility have become non-negotiable for businesses in 2024. In fact, studies show that 75% of people never scroll past the first page of search results. This means the difference between landing on that first page and getting lost in the crowd lies with an effective Search Engine Optimization (SEO) strategy. Right from improving your business’s search rankings, driving website traffic, enhancing your digital visibility, to accelerating customer acquisition, SEO truly is the lifeblood of your online presence. We will delve into the business case for SEO, key components of modern SEO, practical implementation steps, common pitfall avoidance, and SEO success measurement.