Did you know that 93% of online experiences start with a search engine? As a business owner, you can’t afford to overlook the power of Search Engine Optimization (SEO) to put your enterprise on the digital map. SEO is the backbone of digital visibility and plays a vital role in scaling up your online presence. In this guide, we will explore the business case for SEO, its key components, practical steps for implementation, common pitfalls, measurement of success, and everything in between.
The Business Case for SEO
For a lot of businesses, the primary outcome of a solid SEO strategy is a sustained surge in search rankings. Some might question the potential Return on Investment (ROI) of SEO. However, SEO leads have a 14.6% close rate, compared to just 1.7% for outbound leads such as direct mail or print advertising. Simply put, strong SEO means boosting your website traffic and thus enhancing customer acquisition rates.