Today, over 90% of online experiences start with a search engine. As a business owner, you cannot afford to overlook search engine optimization(SEO) – a pivotal driver of digital visibility and customer acquisition. This guide will offer practical advice on improving your online presence, optimizing your local search ranking, boosting website traffic, and more.
The Business Case for SEO
A BrightEdge report reveals that organic search drives 53% of all website traffic. SEO isn’t merely about rankings; it’s an investment with a high Return On Investment (ROI). Case in point: Over The Top SEO increased its client’s revenue by 147% by reconfiguring the client’s SEO strategy. The actionable takeaway is simple – view SEO as a critical revenue driver, not a cost.